Our Story

Built on Years of Insight and Innovation the PXB Ecosystem™ is the result of extensive research, real lived experience and deep technical understanding of how AI is transforming modern organisations.

Passionate about the Future of Work

We believe work is entering its most important evolution in decades. Our mission is to help organisations move beyond legacy thinking and adopt a genuinely business-first people operating model.

Dynamic Blueprint for Success

The Ecosystem enables companies to reshape their business model, redesign roles and decisions, and unlock new levels of productivity and effectiveness through AI-enabled human augmentation.

Designed to Deliver Real-World Impact

Every element of PXB has been built to be practical, measurable and ethically robust  giving leaders the confidence to innovate at pace while protecting their people and their organisation.

Excited for What Comes Next

AI, culture and capability are changing daily. The PXB Ecosystem is ready to change with them. We are energised by the possibilities ahead and committed to helping businesses thrive in a connected, agile and future-ready world.

Advice on the PXB Ecosystem is provided exclusively by accredited practitioners who have completed our rigorous training programme.

Every Ambassador and Catalyst undertakes:

• formal instruction in the PXB models and methods 
• assessment on ethical AI guardrails practical application workshops at task level
• continuous evaluation of fairness and compliance
• ongoing professional development to maintain accreditation

This ensures that organisations receive guidance that is:

• independent and evidence-based
• commercially focused
• ethically robust
• consistently high quality

The PXB Ecosystem™ represents a genuinely unique approach. It is intentionally different from traditional operating models in many important ways combining AI-enabled design with human judgement, ethical governance and measurable business outcomes. Because this architecture reshapes how decisions and work are performed, implementation plans require careful planning and expert guidance. 

That is why support is provided only by accredited professionals with:

• first-class change leadership capability
• proven training and development expertise
• deep understanding of AI guardrails
• practical experience of applying PXB at task level

An Accreditation Journey 

Our accreditation programme is designed for both in-house practitioner teams and external advisers.

Ambassadors and Catalysts  (whether internal or external ) follow the same rigorous path:

• structured learning in all PXB models
• formal assessment and certification
• supervised application workshops
• continuous professional updating
• renewal requirements to maintain standards

This shared journey ensures consistent, high-quality guidance for every organisation adopting PXB. Designed for Internal and External Teams 

Stewarded through the HR2035 Foundation

Accreditation, assurance and continuous improvement are now managed through the HR2035 Foundation community, ensuring the Ecosystem evolves responsibly as AI, technology and regulation continue to advance.

Sustainability through Ethos

We have chosen this route deliberately to protect what makes PXB powerful. Experience and ethics are embedded into the operating model, not added afterwards. This approach safeguards fairness, reduces digital friction and ensures that the principles behind the PXB Ecosystem remain sustainable for the long term.